Want to keep your customers? 10 questions ask for customer retention
Customer retention surveys provide invaluable insights into improving customer satisfaction and loyalty. This guide covers what retention surveys are, key questions to ask, best practices for administering surveys, and analyzing results to boost retention.
Customer retention surveys are questionnaires aimed at identifying the satisfaction, needs, and preferences of current customers.
The goal of a customer retention survey is to identify reasons for churn and develop strategies to increase the length and value of customer relationships.”
Retention surveys can be conducted:
- During onboarding
- After purchases
- Following new feature releases
- Upon subscription renewals
- When customers cancel accounts
Well-designed retention surveys deliver actionable data to enhance products, services, support, and messaging for higher lifetime value.
Top 10 Customer Retention Survey Questions
The right survey questions uncover key insights that can be leveraged to improve retention. Here are 10 recommended questions to include:
