Top of funnel: An easy way to boost marketing efforts
For startups, mastering top-of-funnel (TOFU) marketing isn’t just about attracting leads — it’s about igniting rapid growth with limited resources.
Why TOFU matters for startups: The top of the funnel is where you make your first impression. For startups, it’s your chance to disrupt the market, showcase your innovation, and start building a loyal customer base — all while conserving your precious runway.
Creating Your Startup’s TOFU Template
1. Define Your Audience (But Be Ready to Pivot)
Take a startup approach by creating flexible buyer personas. Use tools like Facebook Audience Insights or Twitter Analytics for rapid audience research. Set up a system to continuously gather customer feedback and refine your personas.
2. Craft a Content Strategy That Scales
Use startup essentials like blog posts that showcase your expertise, explainer videos that go viral, and infographics that simplify complex ideas. Repurpose content aggressively. Turn one webinar into multiple blog posts, social media content, and an email series.
