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The Startup Funding Advice That’s Holding You Back (and What to Believe Instead)

The truth behind the most pervasive myths about raising capital and how to secure the funding your startup needs.

Marshall Hargrave
3 min readDec 30, 2024

Funding can be a mysterious topic.

It can seem like a black box filled with high-stakes pitch meetings, elusive investors, and overnight success stories. However, the reality of startup funding is often very different from the hype.

Many commonly held beliefs about raising capital are based on misconceptions, outdated advice, or outright myths.

Believing these myths can be costly for entrepreneurs. It can lead to wasted time and resources chasing the wrong investors or types of funding. It can create unrealistic expectations and set startups up for disappointment and failure.

So what are these pervasive funding myths, and what’s the truth behind them?

Myth #1: You Need a Perfect Business Plan to Get Funded

One of the most persistent myths is that you need a meticulously crafted, 50-page business plan to even get a foot in the door with investors.

The reality?

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Marshall Hargrave
Marshall Hargrave

Written by Marshall Hargrave

Serial entrepreneur. Finance, startups, investing. Catalyst-focused, event-driven. Hip-hop vigilante. On the quest for the best hot chicken.

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