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The Secret Ingredient VCs Look for in Startup Teams

(It’s Not What You Think)

Marshall Hargrave
4 min readFeb 20, 2025
Photo by Brooke Cagle on Unsplash

When venture capitalists evaluate startups, they often say they invest in teams more than ideas.

But what exactly makes a startup team investable?

What are the qualities and characteristics that make VCs reach for their checkbooks?

The answer might surprise you.

While technical expertise and industry experience matter, the most successful startup teams share deeper, more nuanced qualities that set them apart.

Let’s dive into what makes VCs fall in love with founding teams.

The Core Elements of an Investable Team

Complementary Skill Sets

VCs love teams where founders bring different but complementary skills to the table. The classic example is:

  • The Visionary: Someone who can see the big picture and inspire others
  • The Operator: Someone who can execute and build systems
  • The Technical Expert: Someone who can deliver the product

But it’s not just about having different skills. What matters is how these skills work together to create a whole greater than the sum of its parts.

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Marshall Hargrave
Marshall Hargrave

Written by Marshall Hargrave

Serial entrepreneur. Finance, startups, investing. Catalyst-focused, event-driven. Hip-hop vigilante. On the quest for the best hot chicken.

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