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The Secret Growth Strategy That Built a $4B Company
An unconventional approach to customer acquisition helped one startup outmaneuver giants like Amazon and Google.
This overlooked strategy could be the key to unlocking explosive growth for your business
Everyone wants to know the secret to explosive customer growth.
We obsess over CAC, optimization funnels, and conversion rates.
We study the playbooks of successful companies, hoping to replicate their results.
But what if I told you that one of the most successful customer acquisition strategies of the past decade has been hiding in plain sight?
A strategy so counterintuitive that most companies dismiss it outright, yet it helped build a $4 billion company that continues to grow while others plateau.
I’m talking about Chewy.com, the pet supply company that grew from zero to $4.85 billion in revenue in just seven years.
Their secret?
They focused on something that most modern companies consider obsolete: personal, human connection.
