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The Radical Shifts Coming to Startup Funding

(And How to Prepare)

Marshall Hargrave
4 min readFeb 19, 2025
Photo by Mario Gogh on Unsplash

The startup funding landscape is on the cusp of a major transformation.

Traditional venture capital, while still important, is being disrupted by new models, technologies, and market forces that are fundamentally changing how entrepreneurs access capital.

Here’s what’s coming and how founders can prepare:

The Rise of Democratized Funding

The democratization of startup investing is accelerating, driven by:

Equity Crowdfunding 2.0

  • Advanced platforms with sophisticated vetting
  • Increased investment limits
  • Better secondary market liquidity
  • Integration with traditional VC rounds

Tokenization of Startup Equity

  • Blockchain-based ownership records
  • Fractional investing opportunities
  • Automated compliance and governance
  • Global accessibility

Community-Driven Funding

  • DAOs (Decentralized Autonomous Organizations)
  • Fan/user-owned startups
  • Collective decision-making

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Marshall Hargrave
Marshall Hargrave

Written by Marshall Hargrave

Serial entrepreneur. Finance, startups, investing. Catalyst-focused, event-driven. Hip-hop vigilante. On the quest for the best hot chicken.

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