The Customer Acquisition Formula No One Talks About

The hidden mathematics of sustainable growth (backed by data startup data).

Our CAC looked great until we scaled. Then everything fell apart.

When this unicorn founder shared their story at Y Combinator, it revealed a crucial truth: Most customer acquisition formulas don’t survive scaling.

After analyzing acquisition data from 300+ startups and interviewing dozens of growth leaders, we’ve uncovered a fundamental formula that predicts sustainable growth.

Even more interesting?

This formula explains why seemingly successful acquisition strategies often fail at scale.

The counter-intuitive discovery:

Lower CAC doesn’t always mean better unit economics.

Extremely low CAC often signals future scaling problems.

The Hidden Formula

(LTV × Growth Rate × Market Depth)

÷ (Acquisition Channel Saturation × Competition)

= Sustainable CAC

💡 Pro Tip: The best acquisition…