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The Art of the Perfect Executive Summary

(A VC’s Secret Scoring System)

Marshall Hargrave
3 min read5 days ago

“This is the best executive summary I’ve ever read.”

That’s what a top-tier VC told me last week.

The founder raised $2.7M in 72 hours.

The secret?

A revolutionary approach to executive summaries that I’ve developed after analyzing 1,000+ pitch decks.

Here’s the exact framework that’s helped my clients raise over $50M collectively.

The 7-Second Rule

VCs spend an average of 7 seconds on your executive summary. Here’s how to make them count:

The Perfect First Line:

❌ “We’re disrupting [industry]…”
✓ “[Specific metric] proves [clear opportunity]”

The Structure That Sells

Follow this exact format:

Problem Statement (2 lines)

  • Market size + pain point
  • Current solution gaps

Solution Hook (3 lines)

  • Unique approach
  • Key differentiation
  • Proof point

The Metrics That Matter

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Marshall Hargrave
Marshall Hargrave

Written by Marshall Hargrave

Serial entrepreneur. Finance, startups, investing. Catalyst-focused, event-driven. Hip-hop vigilante. On the quest for the best hot chicken.

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