Sales AI: Why every business needs AI-powered sales enablement

Artificial intelligence (AI) can transform sales. Forward-thinking companies are adopting AI-powered sales enablement platforms to gain data-driven insights that were never before possible.

What is Sales AI and How Does It Work?

Sales AI refers to software that utilizes artificial intelligence technologies like machine learning, natural language processing (NLP), and predictive analytics to optimize the sales process.

Specific sales AI capabilities include:

• Analyzing sales calls and emails to detect buyer sentiment, pain points, and objections.
• Scoring leads based on propensity to buy
• Providing alerts on at-risk deals requiring intervention
• Generating next-step recommendations to advance deals
• Forecasting pipeline conversion rates and revenue
• Identifying the behaviors of top-performing reps for coaching
• Automating CRM data capture and tasks like follow-ups

According to SiriusDecisions, 65% of high-performing sales teams have adopted AI-based technologies.

Will AI Replace Salespeople?