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Building Your First Million-Dollar Sales Pipeline

A guide to building a predictable sales pipeline that works (even if you hate selling).

3 min readApr 17, 2025
Photo by LinkedIn Sales Solutions on Unsplash

The secret? A systematized approach that takes the mystery (and anxiety) out of sales.

First, let’s bust some myths:

  • You don’t need to be naturally “good at sales”
  • You don’t need an expensive sales team
  • You don’t need complex CRM systems (yet)

What you need is a simple, repeatable system that works.

The biggest mistake founders make is treating sales like an art when it’s a science.

Here’s the exact system, broken down into five key components:

1. The Perfect Prospect Profile (PPP)

Before you sell anything, you need to know exactly who you’re selling to. Here’s our template for creating your PPP:

Ideal Customer Profile Template:

  • Industry:
  • Company Size:
  • Annual Revenue:
  • Key Pain Points:
  • Decision Maker Title:
  • Budget Authority:
  • Technology Stack:

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Marshall Hargrave
Marshall Hargrave

Written by Marshall Hargrave

Serial entrepreneur. Finance, startups, investing. Catalyst-focused, event-driven. Hip-hop vigilante. On the quest for the best hot chicken.

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