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Building Your First Million-Dollar Sales Pipeline
A guide to building a predictable sales pipeline that works (even if you hate selling).
3 min readApr 17, 2025
The secret? A systematized approach that takes the mystery (and anxiety) out of sales.
First, let’s bust some myths:
- You don’t need to be naturally “good at sales”
- You don’t need an expensive sales team
- You don’t need complex CRM systems (yet)
What you need is a simple, repeatable system that works.
The biggest mistake founders make is treating sales like an art when it’s a science.
Here’s the exact system, broken down into five key components:
1. The Perfect Prospect Profile (PPP)
Before you sell anything, you need to know exactly who you’re selling to. Here’s our template for creating your PPP:
Ideal Customer Profile Template:
- Industry:
- Company Size:
- Annual Revenue:
- Key Pain Points:
- Decision Maker Title:
- Budget Authority:
- Technology Stack: