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4 Revenue Models That Could Transform Your Business

Marshall Hargrave
2 min read4 days ago

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Photo by Blake Wisz on Unsplash

Last quarter, I switched our revenue model and our income jumped 127% in 30 days. No new products. No extra marketing. Just a smarter way to make money.

After testing every major revenue model (and creating some new ones), I’ve found patterns that most businesses miss.

Here’s what works, with real numbers you won’t see anywhere else.

The Hybrid Subscription Model

Forget pure subscriptions. The real money is in hybrid models.

Traditional Model:
• Fixed monthly fee
• All features included
• One-size-fits-all pricing
Result: 3–5% conversion rate

Hybrid Model:
• Base subscription
• Usage-based components
• Success-linked pricing
Result: 8–12% conversion rate

The Value Capture Engine

This is the model that transformed our business:

Core Components:
• Success-based pricing
• Result-linked payments
• Performance bonuses
•…

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Marshall Hargrave
Marshall Hargrave

Written by Marshall Hargrave

Serial entrepreneur. Finance, startups, investing. Catalyst-focused, event-driven. Hip-hop vigilante. On the quest for the best hot chicken.

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