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Good UX is not enough: the app store is littered with well-designed applications that users have abandoned. If you don’t address those other factors, you won’t be able to touch on what motivates users to kee…

How to persuade your team to invest in user research through loss aversion
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Kai Wong

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Marshall Hargrave
Marshall Hargrave

Written by Marshall Hargrave

2.3K Followers
276 Following

Serial entrepreneur. Finance, startups, investing. Catalyst-focused, event-driven. Hip-hop vigilante. On the quest for the best hot chicken.

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